Sonoho Showroom has now launched a personal brand and retailing servicing category. We offer 360 degree brand development and bespoke services for each client’s needs. Services range from branding and brand building, marketing and communication and brand activation through retail distribution and events.

We work with a team of industry experts in the fields of branding and brand building, business planning, marketing and communications, and product strategy. Based on the individual clients needs, we graphic design, web design, range planning, creative direction and assets development and collection design.


  • Brand principles (who, what, where, why)
  • Brand audit
  • Visual look & feel
  • Language & copy (fluidity)


  • Corporate branding
  • Identity development (logo, colour, typo)
  • Asset development
  • Stationary
  • Develop copy (about us, inspiration)


  • Advisory for depth & market adaptation
  • Look & feel of collection
  • Pricing strategies
  • Range planning
  • Long term brand development strategy


  • Lookbook creation
  • Art direction
  • Photoshoot (model, MUA,Hair,location)
  • Post Production
  • Campaign development
  • Videography


  • Website creation
  • E-commerce
  • Mobile Applications


  • Press Release generation
  • Print/Digital coverage
  • Influencer marketing
  • Celebrity endorsements
  • Product placement
  • Social media strategy
  • Press launch (select markets)


  • Fashion shows
  • Brand launches
  • Retail activations

SALES & DISTRIBUTION (additional services)

  • Open new territories directly
  • Open new territories - agents/distributors
  • SIS & monobrand concepts (select territory)

Diana joins Sonoho as the head of consulting services and she and the team will oversee all creative, PR and marketing activities.

A fashion industry specialist with over 20 years experience in managing retail and wholesale distribution across North  America and Middle East working with luxury brands, Nina Ricci, Paule Ka, Repetto, Sand, Pringle of  Scotland, Interparfums & Elizabeth Arden. Contributor as creative director and stylist for various fashion publications and worked for notable groups in Dubai, Chalhoub Group and Al Tayer Group.

Over the last 4 years Diana has been a managing partner in a Marketing Solutions company which tapped into various realms of luxury marketing and advertising working with clients such as Galleria Mall AD, Yas Mall, F1 podium lounge, Rochas watches, Hueb Jewelry, Wagamama just to name a few.

“Innovation and creativity are key to make your brand stand out of the crowd!”